The Eyeliner Sephora Says It Could NEVER Stop Selling

February 24, 2016 by Sara Alderman
shefinds | beauty

The gals at Allure stumbled upon a recent Reddit thread praising the “sorcery” and “magic” of one particular liquid eyeliner. It all started when one user posted a photo with the caption, “Stila is the way to go if you want some sharp-ass wings.” Just two days later, there’s already over 200 comments.

[Photo: Reddit user MakeupAddiction]

So which particular miracle product is this user talking about? That would be Stila’s Stay All Day Waterproof Liquid Eye Liner ($22). I’ve used this liquid eyeliner for a year now and it really is the bomb. It’s not just long-lasting, it stays fresh, like, it looks as if you just put it on even after hours and hours of wear.

One Reddit commenter shared her experience in a Sephora store just this week:

“At Sephora yesterday (we’d been discussing the discontinuation of a different product).

Saleswoman: Yeah, we’re expanding big time, going to have a lot more Make Up For Ever, and cut down a lot on Stila.

Me: But the eyeliner…

Saleswoman: Oh, well of course we will always carry the Stila eyeliner, even if we don’t carry any other Stila product. If we stopped carrying the Stila liner we’d all kill ourselves.”

So, there you have it! Sephora will never, ever stop selling this gift from the beauty gods–it’s THAT good. We approve, too!

Don’t forget to check out: The best Oscar dresses from the past 15 years and Selena Gomez without makeup


Sara Alderman has covered topics from fashion to beauty and beyond.

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