Alternative Earth's Tees Are Incredible - And Not Just Because They're Eco

January 12, 2009 by SheFindsCatesby
shefinds | Style

You know that t-shirt that makes your boobs look hot, your stomach tight, and your look the perfect combo of casual and cool? Well, in 1996 designer Greg Alterman founded Alternative Apparel to produce just that–infinite versions of a classic American garment. And while he'd probably say they've been fulfilling that mission quite well, thank you, ever since then, we think that only in 2007, with the launch of the eco-label Alternative Earth, did the company finally achieve perfection–with the 100% organic tee that not only flatters your form but looks after Mother Nature, too. 

The Organic Tunic ($28) is sheer and extra-long, and comes in short-sleeve as well as tank options. 


The Raw Edge Tee ($22) is pre-fabricated to look like that favorite top you cut the neck out of when you were fourteen. I wear it to yoga (sans headband) or over a colorful tank-top for an 80s night out on the town (also sans headband. Always sans headband).

A portion of proceeds from Alternative Earth purchases (which are, admittedly, pretty darn affordable) go to fund the Wildlife Trust, so you're not only helping Mother Nature, you're helping her creations, too. Check out the website to see other shirt designs, and the 2009 line of hoodies, sweats, and other organic loungewear.



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