These Are The Best Hair Care Brands SheFinds Editors And Readers Swear By

January 23, 2020 by Jeanine Edwards
shefinds | beauty

If your hair just isn’t acting right, it might be time to try some new products. Something as small as experimenting with a new shampoo or conditioner could have a big impact.

With all the hair care brands out there, I get that it might be a bit difficult to decide which one is right for you. That’s why I polled the beauty-obsessed editors and readers here at SheFinds for their most beloved hair care brands. If you’re looking to try something new, start with the best hair care brands below.

Best Hair Care Brands

Shoppers Choice:


Highlights: Under $20; products powered by botanicals; stylist-favorite products

Do a quick search for Biolage and you’ll see that almost every single product they make has nothing but 4- and 5-star reviews. Yes, the brand is that good. Even better, most of their products are under $20!

Shop Biolage now >>

Editors’ Picks:


Highlights: Sulfate, silicone- and paraben-free; 100% cruelty-free; made with natural, clean ingredients

“There isn’t a Briogeo product that I’ve tried that my hair doesn’t love. My hair is curly, dry and extremely finicky and this is one of the very few brands that never lets me down. It’s expensive, but worth every single cent in my opinion.”Jeanine

Shop Briogeo now >>


Highlights: 100% sulfate, silicone- and paraben-free; formulated specifically for curly hair

“When it comes to caring for curly hair, no brand is better than DevaCurl. Their products are intensely moisturizing and hydrating and they always leave my curls super soft and bouncy. I honestly couldn’t live without their products.”Jeanine

Shop DevaCurl now >>

Living Proof

Highlights: Products designed to solve the toughest hair challenges with science and patented technology originating from MIT

“I LOVE Living Proof products. I think they smell amazing, and work super well for my thick hair. Also, you can find them at TJ Maxx for half the price.”Hannah

Shop Living Proof now >>


Highlights: Great for color-treated hair; product lines designed to treat many specific hair care issues

“I couldn’t live without Kerastase Blonde Absolu for my color-treated hair.”Justine

Shop Kerastase now >>


Highlights: No parabens, sulfates, or phthalates; cruelty-free; no animal testing; products created for the perfect blowout

“Drybar’s products make it so easy to get the same hairstyles you would in the salon but right at home. From their shampoos and conditioners to their dry shampoo and styling products, they not only give you great looking hair but all of their products smell amazing. My absolute favorite product ever from them is their clear Detox Dry Shampoo that absorbs shine and oils without leaving any residue. It’s a must-try. “Alisha

Shop Drybar now >>


Highlights: Modern formulations that offer immediate results; paraben- and sulfate-free; vegan

“I once got my hair done at a salon that used R+Co, and after seeing all the hype on Instagram, I finally understood. I walked out loving my look, and I became an instant fan!”Morgan

Shop R+Co now >>

SheFinds receives commissions for purchases made through the links in this post.


Vice President
Jeanine Edwards is a writer and editor covering fashion, beauty and shopping. She never misses a sale and is committed to good skincare. Prior to joining the SheFinds team, Jeanine worked at XO Group and InStyle. You can reach Jeanine at [email protected]

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