Psst! These Are The Best Skincare Brands You *Need* To Be Using

January 24, 2020 by Jeanine Edwards
shefinds | beauty

Hoping to whip your skin into shape this year? It might be time to throw some new skincare brands into your rotation. That’s why we’re sharing our favorite skincare brands that keep our complexions smooth, supple and bright. Whether you’re into “clean” beauty or you like products powered by science, these are the brands you need to have in your beauty arsenal.

Best Skincare Brands

Shoppers Choice:


Highlights: Developed by scientists with a deep understanding of skin aging, superior ingredients and formulations, and proven performance testing; products go through rigorous testing with women across the world to ensure they delivers immediate and long-term benefits

If there’s one drugstore brand that can easily compete with the most expensive and luxury skincare brands, it’s Olay. Their products always include highly effective, top-performing ingredients to ensure they deliver results for women of all ages. It’s no wonder so many of Olay’s skincare products consistently have 5-star reviews no matter where you shop.

Shop Olay now >>

Editors’ Picks:


Highlights: Non-irritating, non-sensitizing, non-comedogenic, dermatologist tested, oil-free; cruelty-free; formulated without mineral oil, synthetic fragrances, sulfate detergents, parabens, urea, DEA, TEA, or phthalates

“For me, skincare is like an investment. I want products that work really well even if it means spending a bit more money on them. And the brand that does just that is Tatcha. All of their products are clean and deliver amazing results. If I had to choose just three, they would be the Water Cream, Silk Peony Eye Cream, and the Vitamin-C Brightening serum.”Alisha

Shop Tatcha now >>


Highlights: #1 dermatologist recommended skincare brand; contains the three essential ceramides (called 1, 3, and 6-II) skin needs; gentle, non-irritating products

“I think CeraVe is a great overall skincare brand if you have sensitive skin that is easily irritated like me. Plus, it is fragrance-free, which I prefer for anything that is going on my face.”Hannah

Shop CeraVe now >>


Highlights: Made with clean ingredients; effective; results-driven products

“I made the decision to ‘clean’ up my skincare routine about a year ago and Beautycounter has been a godsend. Their products aren’t made with any harmful ingredients, yet they’re super effective. I’m in my mid-30s and my skin looks just as good as it did when I was in my 20s. I’m pretty sure I have Beautycounter to thank for that.” – Jeanine

Shop Beautycounter now >>

The Ordinary

Highlights: Products with clinical formulations; vegan; cruelty-free

“I was skeptical of The Ordinary at first (barely any advertising, so inexpensive, and do I need a chemistry degree to understand what I’m putting on my face?!), but I started to understand that their no-nonsense approach is super beneficial. It’s easy to contact their customer service for product/routine suggestions for your own skin concerns, and you can rest easy knowing you’re not buying some overhyped basic product that just smells nice– they’re actually effective! “Morgan

Shop The Ordinary now >>


Highlights: Highly effective formulations made with the best of what science and nature have to offer; brand is dedicated to research and development of innovative dermatology products

“My favorite skincare brand is SkinCeuticals–all their products, especially the C E Ferulic and Glycolic 10–are life-changing.”Justine

Buy Skinceuticals now >>

SheFinds receives commissions for purchases made through the links in this post.


Vice President
Jeanine Edwards is a writer and editor covering fashion, beauty and shopping. She never misses a sale and is committed to good skincare. Prior to joining the SheFinds team, Jeanine worked at XO Group and InStyle. You can reach Jeanine at [email protected]

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