Gigi Hadid might be taking some more time out of her hectic schedule to be with her daughter and go on dates with Bradley Cooper, but she’s solidifying her status as one of today’s most popular models with a new beauty ad.
The supermodel recently returned as the face of Maybelline, posing for an advertising campaign to promote their new mascara product. While the shoot had your typical round of glamour shots mixed with clips of her lashes before and after using the mascara, there was another element that seemed to gain more attention – her jet black hair. Fans started flooding social media comments after seeing that for the commercial, Gigi wore a choppy black hairstyle that was super short and incredibly different from how she usually looks. Read more about the ad and how fans reacted below.
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Gigi Hadid Poses With Flippy, Jet Black Hair For Maybelline
The television personality seemingly has a lot going on in her personal life, as her relationship with the Hangover actor is seemingly continuing to flourish and get stronger, and her daughter, Khai, is getting older. She's always posting pictures of their adventures and fun moments with friends, but that doesn't mean she isn't still taking on some high-quality supermodel projects.
A long-time Maybelline ambassador, Gigi returned to the brand to promote one of their latest mascara drops, the Lash Sensational Body Mascara, which came out this month and is being advertised all over social media. For the campaign, the mom-of-one posed for several high-quality photos as well as a video where she can be seen posing in a mesh, figure-hugging outfit.
Although the ad was all about the mascara, there was an aspect of the Victoria's Secret icon's look that really had people talking, which was the choppy, flippy, short jet black hair she had. The cut, which resembled a short bob, had stiffly styled pieces in the back and a side part with a more tousled look in the front, making it drastically different from her usual blonde locks.
Fans React To Gigi Hadid's Black Wig On Social Media
The black hair caused a lot of commotion online, both in the advertisement itself and on platforms like Instagram, especially after the popular celebrity hairstylist, Dimitris Giannetos, posted behind-the-scenes photos of her on his account.
When fans caught a glimpse of the drastically new look on Gigi, they flooded the Instagram comments section with messages on how they felt about it.
"This color is everything," commented a fan.
"The dark hair is fire on Gigi," added another, as one user wrote that she can easily "pull off" both blonde and black hair.
"Iconic," wrote a user.
"This hair color takes your beauty to another level," added a fan.
While it looks like the black hair and bob-type haircut might've just been an editorial moment for the cosmetics company, as she was photographed a few days after the post went up with a darker rendition of her blonde hair in California, fans still enjoyed seeing how she could pull off both sides of the color spectrum.
