YouTube beauty influencer Jaclyn Hill’s debut cosmetics line, Jaclyn Cosmetics, launched its first product on May 30, the So Rich Lipstick, which nearly sold out in just days! Fans have been waiting for this exciting launch since the release of the Jaclyn Hill x Morphe Vault Collection, which marked the YouTuber’s first venture into the cosmetics world.
All The Details On The Jaclyn Cosmetics So Rich Lipsticks:
So, what really makes this lipstick stand out, you ask? The super-sweet, vanilla-cake-scented Jaclyn Cosmetics lipsticks are formulated with a powerful punch of murumuru shea and mango butter to hydrate lips without skimping on impact. These ingredients work together to ensure a smooth application and long-lasting wear. With an added ingredient of collagen, the So Rich Lipstick is sure to plump your pout for a youthful appearance without the need for expensive fillers.
Each individual lipstick retails for $18, but Hill also created four different bundle options priced at $49 so you can stock up on your nude essentials. The stunning and sleekly designed tube is nothing short of what you’d expect from the glam beauty blogger.
TRY IT: Jaclyn Cosmetics So Rich Lipstick in Independent ($18)
The long-awaited inclusive beauty launch features 20 shades of nude lipsticks created to suit all skin tones. Hill says that she wanted her debut product to be a lipstick because it’s a product that has always been a staple in her beauty routine.
“When I think of my first memories of makeup, I think of lipstick. I can still smell my grandma’s Mary Kay lipstick that she wore all the time,” she told PEOPLE. "I wanted to start off with a go-to product that everyone needs at any age. It doesn’t matter if you’re 14 years old or 70 years old, you want to have a good neutral lipstick.”
Making the So Rich Lipsticks offer an inclusive shade range was also important to Hill, who pointed out that most brands shy away from developing diverse nude lipsticks and that there's a big gap to fill in the beauty industry.
“Nowadays, people launch lipstick and only give us three neutral colors. Everyone wants their perfect nude, so I developed a large range with different undertones that have been tested on so many skin tones,” Hill continued.
When Are The So Rich Lipsticks Being Restocked?
The So Rich Lipstick launch had generated quite the buzz on social media, so it’s not surprising to learn that most of the nude lippies sold out almost immediately. Hill announced that a So Rich Lipstick restock is coming and that fans can expect to see the new shades available on JaclynCosmetics.com by the end of June.
You can sign up to receive an email update when the collection is officially restocked, which will also give you access to other exclusive updates, launches, and deals from the brand as they become available.
Keep scrolling to shop the So Rich Lipstick Bundles that are still in stock:
This creamy-trio features Nude AF (a cream nude), Amazeballs (a buff nude), and Obsessed (blushing peach) all of which are Jaclyn’s faves for creating her signature nude look.
Ambition (chocolate truffle), Independent (praline), and Bada$$ (chocolate cherry) come together in for buttery, pigment-packed matrimony!
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