Kourtney Kardashian is facing criticism over a new photoshoot celebrating the fourth anniversary of her wellness brand, Lemme, with some fans questioning the unusual concept and poses.
The reality TV star shared a series of photos on Instagram marking the milestone, but rather than focusing on the brand itself, many commenters zeroed in on Kourtney’s styling and the unconventional poses she struck throughout the shoot.
For the photos, the mom of four wore a butter-yellow satin slip mini dress with a low-cut neckline, layered beneath a matching cropped cardigan. She paired the look with black mules and a gold necklace, while wearing her dark hair down with bangs across her forehead.
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Kourtney Kardashian Slammed Over 'Bizarre' Poses Promoting Lemme
The shoot took an especially playful turn as Kourtney posed with a lollipop in her mouth while holding a purple birthday cake decorated with the words “Happy Birthday Lemme.”
In one photo, she posed on all fours while looking toward the camera. Another showed her making a “rawr” face. While one image displayed her leaning forward against a wall.
The unconventional images quickly prompted reactions from fans, some of whom questioned how the photos connected to a wellness brand.
“Creepy photos. The cake is literally hard plastic... the sucker is a weird flex... it’s giving cringe,” one person wrote.
“How is this promoting health???” another asked. “What are you selling in these pictures??????” someone else commented.
“Why are we on the floor?” another person questioned.
“Very bizarre pictures for a wellness company,” another wrote.
“There’s a lot going on here, Kourtney,” someone else said.
“Super awkward photo sesh. Should have left all that on the floor,” another commenter added.
“I don’t quite get the vision,” another person wrote.
“Trying too hard to relate to the younger crowd in some weird way... what are you selling here? So awkward,” someone else said.
Kourtney Celebrates Four Years Of Lemme
Despite the criticism, Kourtney used the Instagram post to celebrate how far Lemme has come since its launch.
“How is @lemme already 4?!” she wrote in the caption. “I get so happy getting texts and messages, hearing from friends, family and all of you about how much Lemme has changed your everyday and become a part of your wellness routines.”
“Four years later, those stories are still my favorite part of what we do and the reason I am so looking forward to everything still to come,” she continued. “4 is going to be a very good year!!!!”
Lemme was co-founded by Kourtney and entrepreneur Simon Huck in September 2022. The company describes itself as a vitamin and wellness supplement brand and initially launched with three products: Lemme Chill, Lemme Focus and Lemme Matcha.
Four years after its launch, Kourtney is continuing to promote the brand on social media—but this particular anniversary photoshoot has left some followers more focused on the unusual creative direction than the products themselves.
