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Women Are Swapping Their Boring Water For This Ice Pop Electrolyte Mix!
I have long, thick red hair, so I do feel like I got pretty lucky in the hair department.
But every once in a while, I’ll go through a period where I seem to be shedding more than usual. I’ll see what looks like A LOT of my strands in the shower drain, on the bathroom floor, or wrapped around my hairbrush, and it never fails to send me into a tailspin. Now, I’m not alone here: more than 50% of women will experience noticeable hair loss at some point in their lives. And while some daily shedding is completely normal, changes in stress, hormones, nutrition, and other factors can all play a role in hair loss and thinning.
It’s an issue that fits naturally into O Positiv Health‘s broader focus on supporting women through different stages of life. The brand, which makes science-backed health and wellness products for women, says it started hearing more and more from customers about hair thinning and shedding.
“Over the past few years, countless women have reached out to us sharing their struggles with hair thinning brought on by life’s daily challenges, including stress, menopause, and more,” said Brianna Bitton, co-founder of URO by O Positiv Health. “We realized hair loss is a core concern for women, yet this category has historically been marketed toward men.”
That feedback ultimately led O Positiv to expand beyond its existing women’s health products and into into hair care with URO Hair Growth + Volume, a new supplement designed specifically for women.
URO Hair Growth + Volume is a once-daily capsule formulated for women 18+ and designed to support healthier, fuller-looking hair. It’s also third-party tested and made to fit easily into an existing wellness routine, which I can definitely appreciate because the last thing I want is another complicated step in my day.
Now, while I’ve tried hair gummies and capsules alike with varying results, the first thing I want to know is whether a hair supplement actually works. The good news for all of us is there’s some pretty compelling data behind URO Hair Growth + Volume. In a 90-day, double-blind, placebo-controlled clinical study, O Positiv Health reported that participants experienced 12.8x greater hair density improvement and 7.8x greater improvement in hair strand thickness and health compared with placebo. The company also reported a 70% reduction in hair shedding among menopausal women in the study.
The price is another nice perk. At $36.99, URO Hair Growth + Volume is nearly half the price of leading alternatives that require taking two to four capsules a day.
Once I started digging into what differentiates URO Hair Growth + Volume, I learned about its buzziest ingredient, Serevelle™. It’s a proprietary saw palmetto extract that O Positiv Health says has been clinically studied for its ability to support healthy hair growth, thickness and density. The ingredient combines saw palmetto extract with ActiLipid4Hair™ bioactive free fatty acids, giving the formula a more targeted approach to hair health.
It’s also paired with other hair and scalp nutrients, including biotin, selenium, vitamin C, vitamin B12 and iron, along with holy basil, which is traditionally used for stress management. So, while there’s no shortage of hair supplements out there, URO isn’t just throwing a long list of vitamins on a label and calling it a day. Serevelle™ is the hero ingredient, supported by a blend of vitamins, minerals and other nutrients, all in one convenient daily capsule.
Of course, hair thinning isn’t something that can be solved by checking one box on a supplement label. That’s part of what makes the targeted approach behind URO Hair Growth + Volume interesting. The formula brings together Serevelle™ and a blend of nutrients aimed at supporting the natural hair growth cycle and overall hair health.
That targeted approach also stood out to Dr. Kavita Mariwalla, a double board-certified dermatologist and Mohs surgeon. “Hair thinning and shedding are some of the most common concerns I hear from women in my practice, and the over-the-counter space can be especially difficult to navigate,” she said. “I find URO Hair Growth + Volume compelling because it takes a targeted approach to the hair follicle, combining Serevelle™, a proprietary botanical active, with key nutrients for hair health. It’s designed to support the natural hair growth cycle for visibly thicker, fuller-looking hair—all in one simple, once-daily capsule.”
Hair thinning can be frustrating to navigate, especially when you’re not sure what’s behind the extra shedding you’re seeing. For me, I’ll probably always have that moment of panic when I find more hair than usual in my brush, but it’s nice to know there are science-backed options to consider when it happens.
URO Hair Growth + Volume is available exclusively at OPositiv.com for $36.99.
