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Target Casually Just Dropped A New 1,300-Piece Line--& It's SO Cheap

April 10, 2018 by Justine Schwartz
shefinds | Homepage

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As if you needed another reason to go to Target today, the retail giant has casually launched it’s most epic home collection in company history!

The Opalhouse collection quietly launched with 1,300 home decor pieces–mostly under $30. The much-anticipated in-house brand is finally here–and we want everything.

SHOP OPALHOUSE NOW

The spring collection is now available at Target stores and online, and includes colorful pieces in the categories of bedding, bath, décor, tabletop, and furniture. After successful collaborations, such as Hearth & Hand with Magnolia by Chip & Joanna Gaines, this is huge news for the retailer because it’s their own line (and their owned brands have been killing it lately).

“Opalhouse is another perfect example of how Target offers our guests incredible design and great quality at a truly unbeatable value. That’s something you can find only at Target,” Mark Tritton, Target’s executive vice president and chief merchandising officer, said in a statement for the launch.

How stunning is this line?! I mean:

According to the release, Opalhouse is globally-inspired by “the Target design team’s travels abroad,” and based off of extensive guest research. The retail chain says it has identified what aesthetics their customers are going for with their home decor. Aka, this line is going to sell fast!

It features three collections–Indochic, (jewel tones in this French-Vietnamese fusion); Canyon Sunrise (organic looks inspired by the southern horizon) and Mallorca (black & neutrals with contrasting colors). Luckily, all pieces from the collections mix and match perfectly. But it’s always fun to have a theme!

Shop our editors’ picks now:

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Opalhouse Touraco Dresser at Target ($249)

Opalhouse Ikat Fringed Towel Coral Orange ($12.99) 

Opalhouse Tasseled Diamond Woven Bath Rug White ($24.99)

Opalhouse Decorative Round Leaf Wall Mirror Gold ($30) 

Opalhouse Panther Oversize Lumbar Throw Pillow ($24.99) 

Opalhouse Myna Tufted Velvet Arm Chair with Brass Legs ($269) 

Opalhouse Diamond Tufted Lumbar Pillow ($19.99)

Rattan Tray - Natural

Opalhouse Rattan Tray Natural ($29.99)

picture frame

Opalhouse Pieced Triangle Frame 5"x7" ($14.99)

basket

Opalhouse Seagrass Woven Napkin Holder ($9.99)

Striped Patio Umbrella

Opalhouse 9' Striped Patio Umbrella with Fringe Pink & White ($99.99)

Lyre Chanel Tufted Velvet Ottoman

Opalhouse Lyre Chanel Tufted Velvet Ottoman with Brass Legs ($59.99)

Decorative Wall Mirror

Opalhouse Pieced Triangle Frame Decorative Wall Mirror ($39.99)

 

Author:

Editorial Director

Justine Schwartz is a veteran women's lifestyle editor; she's written extensively about style & beauty tips, health advice and wedding planning for more than a decade. Her work has appeared in New York Magazine, Huffington Post and New York Weddings. Justine has been with SheFinds since 2010; you can reach her via email at [email protected].

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