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Fans Think Travis Kelce Has 'Gained Weight' & Point Out His 'Horrible' Haircut While Wearing A Varsity Jacket & Sweater For Fashion Campaign: 'Somebody Needs To Hit The Gym'

April 19, 2026 by Abigail Connolly
shefinds | Celebrity
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Travis Kelce has become one of the most popular athletes in the country, but in a recent photoshoot, fans are convinced they don’t recognize him.

The football player recently became the face for a new Tommy Hilfiger fashion campaign, and paparazzi caught him posing for cameras on the streets of New York City. Donning a varsity jacket and stylish sweater, some social media users thought the athlete looked as though he was gaining some weight. There was also a lot of backlash surrounding his new buzzcut haircut, leading people to wonder what he’s been doing to look so drastically different. Read more about it below.

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"Travis Kelce at the 2022 ESPY Awards"

Travis Kelce Poses For New Fashion Campaign In A Varsity Jacket

The Kansas City Chiefs player has been making headlines for so much more aside from his iconic football career. Now, he's a successful podcast host, cameo actor, and, of course, engaged to one of the most famous women in the world.

 

Now, he's taking on a new, exciting modeling venture, becoming the face of a new fashion campaign for the brand Tommy Hilfiger. This week, he was seen posing for the campaign outside Central Park in New York City, wearing some clothes from the brand's latest collection and putting on some model face.

 

During his shoot, he was photographed wearing a burgundy and black varsity jacket, which was worn over a beige cable-knit sweater. The fall-inspired outfit was completed with dark blue slacks and black leather boots. His hair was cut in a buzzcut, and he was wearing his usual scruffy facial hair. You can see the photos of him modeling here!

"Travis Kelce after a game against the Cincinnati Bengals"

Fans React To Travis's Shoot & Appearance On Social Media

Once the behind-the-scenes snaps from Travis' photoshoot in the Big Apple, where he'll allegedly be marrying Taylor Swift this summer, were shared on social media, fans had a lot to say and a lot of mixed reactions.

 

Upon seeing the new pictures, some fans were quite excited to see that he was modeling the stylish clothes. However, there were also numerous internet users who thought he looked extremely different than usual, from his physical build to his hair. On platforms like Instagram, they left comments about the transformation.

 

"He gained some weight, probably because of Taylor's cookies," joked a fan.

 

"Horrible haircut!" added a critic. "Who did that?"

 

"Somebody needs to hit the gym," added a user, as another wrote that the varsity jacket made it look like "he was on his way to Hogwarts."

Author:

Editorial Assistant

Abigail is a journalist based in Brooklyn, New York. As an Editorial Assistant for SheFinds, she covers topics ranging from celebrity news and fashion to wellness. She has written for other publications, including Chip Chick, Bandsintown, BroadwayWorld, and more. When she isn't writing, Abigail loves spending time in the city with her friends, being a 'dog mom' to her Chihuahua, and singing along to some of her favorite music.

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