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Fans Think Travis Kelce Has 'Gained Weight' & Point Out His 'Horrible' Haircut While Wearing A Varsity Jacket & Sweater For Fashion Campaign: 'Somebody Needs To Hit The Gym'

April 19, 2026 by Abigail Connolly
shefinds | Celebrity
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Travis Kelce has become one of the most popular athletes in the country, but in a recent photoshoot, fans are convinced they don’t recognize him.

The football player recently became the face for a new Tommy Hilfiger fashion campaign, and paparazzi caught him posing for cameras on the streets of New York City. Donning a varsity jacket and stylish sweater, some social media users thought the athlete looked as though he was gaining some weight. There was also a lot of backlash surrounding his new buzzcut haircut, leading people to wonder what he’s been doing to look so drastically different. Read more about it below.

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Travis Kelce Poses For New Fashion Campaign In A Varsity Jacket

The Kansas City Chiefs player has been making headlines for so much more aside from his iconic football career. Now, he's a successful podcast host, cameo actor, and, of course, engaged to one of the most famous women in the world.

 

Now, he's taking on a new, exciting modeling venture, becoming the face of a new fashion campaign for the brand Tommy Hilfiger. This week, he was seen posing for the campaign outside Central Park in New York City, wearing some clothes from the brand's latest collection and putting on some model face.

 

During his shoot, he was photographed wearing a burgundy and black varsity jacket, which was worn over a beige cable-knit sweater. The fall-inspired outfit was completed with dark blue slacks and black leather boots. His hair was cut in a buzzcut, and he was wearing his usual scruffy facial hair. You can see the photos of him modeling here!

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Fans React To Travis's Shoot & Appearance On Social Media

Once the behind-the-scenes snaps from Travis' photoshoot in the Big Apple, where he'll allegedly be marrying Taylor Swift this summer, were shared on social media, fans had a lot to say and a lot of mixed reactions.

 

Upon seeing the new pictures, some fans were quite excited to see that he was modeling the stylish clothes. However, there were also numerous internet users who thought he looked extremely different than usual, from his physical build to his hair. On platforms like Instagram, they left comments about the transformation.

 

"He gained some weight, probably because of Taylor's cookies," joked a fan.

 

"Horrible haircut!" added a critic. "Who did that?"

 

"Somebody needs to hit the gym," added a user, as another wrote that the varsity jacket made it look like "he was on his way to Hogwarts."

Author:

Editorial Assistant

Abigail is a journalist based in Brooklyn, New York. As an Editorial Assistant for SheFinds, she covers topics ranging from celebrity news and fashion to wellness. She has written for other publications, including Chip Chick, Bandsintown, BroadwayWorld, and more. When she isn't writing, Abigail loves spending time in the city with her friends, being a 'dog mom' to her Chihuahua, and singing along to some of her favorite music.

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Travis Kelce and Taylor Swift at an event.
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Taylor Swift and Travis Kelce together at an event.
Ivanka Trump and Jared Kushner at a public appearance.
Bad Bunny at the Grammy Awards red carpet.
Angelina Jolie receiving the Trophee Chopard award.
Selena Gomez at the Rare Impact Fund Benefit gala.
Brad Pitt and Ines de Ramon at the F1 premiere.
Queen Camilla with Prince Harry and Meghan Markle.
Travis Kelce and Taylor Swift at an event.
Barack Obama with Michelle, Malia, and Sasha Obama.
Britney Spears at the Hollywood Beauty Awards ceremony.
Savannah Guthrie on the Today Show set.
Beyoncé and Jay-Z at a public event.
Reese Witherspoon at Apple TV's The Last Thing He Told Me.
Meghan Markle with Prince Harry and Prince William.
Hillary Clinton at the Suffs Broadway opening night event.
Hailey Bieber attending the Women's Wear Daily Style Awards.
Kaia Gerber at the 41st Annual Film Independent Spirit Awards.
Barack Obama speaking at the Democratic National Convention.
Meghan Markle with Prince Harry and King Charles at an event.
Kylie Jenner at the PFW Acne Studios photocall.