You may already possess infinite knowledge on every brand on Sephora and Ulta’s are shelves. But there are some truly great beauty products out there that are either just beginning to earn their place in major store chains or may never get there. Similar to all of the amazing Instagram-famous clothing lines worthy of your attention, these are Instagram-famous beauty brands that you absolutely need to know about.
These four beauty brands have hundreds of thousand of followers (or more) on Instagram. Some sell out their beauty products in a heartbeat and others are slowly, but surely, gaining reputations as solid brands that produce highly pigmented eye shadows, moisturizing lipsticks, beyond amazing brow gels, and more. If you’re searching for the next beauty brand to fall head over heels in love with and want to think outside the box, check out these four brands, which we bet are seconds away from becoming the next Kat Von D.
1) Violet Voss Cosmetics
Like a little glitter with your makeup? Then you’re going to love Violet Voss’ brand of high glam beauty, which is not for the meek and timid. This brand, which has retained its indie cool, but can be purchased at Sephora, gained a loyal cult following thanks to cool items like its bestselling glitter products like Holy Grail Glitter, a holographic metallic glitter powder that looks amazing on lids, cheeks, and lips. But the line is versatile and wearable and includes outstanding eye shadow palettes in both earthy neutrals and rainbow shades, human hair and synthetic faux eyelashes, highlighter, and matte liquid lipsticks.
2) Lime Crime
Available at retailers like Urban Outfitters and Ulta, Lime Crime is a vegan and cruelty-free brand that dubs itself as “makeup for unicorns.” One of its most popular products is a line of vegan semi-permanent hair color in intensely beautiful hues like mint ice, neon peach, and chocolate cherry. Its fun, glittery aquarium 7-piece makeup brush set is a sell-out item and Hi-Lite, a highlighter palette with three shades in each kit, proves a stand-out in this category because it gives shoppers a choice of four unique highlighter combos, including lavender/ivory/seafoam for the boldest beauty lovers.
3) Melt Cosmetics
Founded by two female makeup artists who met while working together, Melt Cosmetics has become a giant in the industry because of one specific product both women loved but couldn’t find: matte lipsticks. Back before mattes became ubiquitous, most formulas were drying and limited to a few colors. But Melt Cosmetics helped break down doors by offering hydrating matte lipsticks in hues that range from deep green, grey, and purple to antique rose, coppery orange, and 6Six6, which is basically the most perfect goth red-brown on the planet.
4) Huda Beauty
Huda Kattan, the makeup artist and entrepreneur behind Huda Beauty, has a whopping 22.2 million Instagram followers and is one of today’s most important beauty influencers. Kattan, who is from Dubai, became a household name among beauty lovers when Kim Kardashian began sporting her incredible line of faux lashes (which includes a luxurious mink collection). From there, Kattan’s makeup empire has expanded to include two highly pigmented eye shadow palettes, lip contour kits in wearable colors, glossy lip strobes, highlighter palettes, and liquid matte lipsticks. Her latest Winter Solstice Collection includes a quad eye shadow palette and four complementary mini lip strobes in frosted metallic shades that will remind you of icicles and melting snow.