Why: Read any magazine article about dating, interviewing, or generally making your best impression on people, and the first piece of advice is always the same: eye contact is key. But time is fleeting, and drawing people in with your captivating gaze isn't always as easy as it seems. So making an impact right off the bat is a must. Help your cause along with Max Factor's new Vivid Impact Highlighting Mascara. The name says it all (literally, could they have come up with a more meandering product name?) But in all seriousness, this dual-ended mascara goes way beyond lifting and separating. The mascara end does that, of course, and to great effect (the stiff bristled brush ensures clumps are nothing to bat an eye at), but the real power lies in the highlighting end. The opalescent highlighter complements the mascara shade and gives lashes a little extra oomph in the form of little glints of look-at-me shimmer. Choose black, brown, slate, or daring blue mascara with pink, silver, or champagne shine. One wink will have people lined up wanting to know your secret.
Get Yours: Drugstore.com
Want your lashes to go to great lengths? Check out our picks for the greatest mascaras on the market in our Mascara Guide.