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Beauty

Over 50? 4 Eye-Lifting Makeup Tips & Tricks From Pro MUAs

February 16, 2026 by Lisa Cupido
shefinds | Beauty
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Eye makeup can feel like one of the trickiest parts of any beauty routine. Between blending shadows, choosing the right brushes, and figuring out where exactly eyeliner is supposed to go, it’s easy to feel overwhelmed, especially if you aren’t a wiz about makeup techniques. A single heavy line in the wrong place, like black eyeliner along the waterline, can make eyes look smaller or more closed off, creating the opposite effect of the bright, lifted look you were hoping for.

You don’t need professional-level skills to make your eyes stand out. Many makeup artists are generous with their expertise, sharing simple placement tweaks and blending tricks that can subtly lift and open the eyes.

Here are four smart eye makeup hacks and tips to create an eye look that lifts your eyes.

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brushing-eyeshadow

1. Apply Medium Shadow with Your Eye Open


Applying a medium-toned shadow while your eye is open helps you see exactly where the color will sit when your face is at rest. Instead of losing pigment in the crease or placing it too low, you can blend slightly above your natural fold so the shade remains visible and lifts the eye. This technique creates dimension and depth without looking heavy, making the eyes appear more awake.

glitter-eyeshadow

2. Add Glitter Shadow to Center of Lid


Dabbing a touch of shimmer or glitter shadow right at the center of the lid catches the light every time you blink. That little bit of brightness creates the illusion of roundness and fullness, which makes the eyes look bigger and more luminous.

eyeliner-application

3. Tightline Eyeliner on Top Lid


Tightlining means applying eyeliner along the upper waterline, right at the base of the lashes. This darkens the lash line, making lashes look thicker and fuller without a visible stripe of liner on top. The tightlining technique enhances your natural eye shape while keeping the look soft and lifted.

curling-eyelashes

4. Curl Lashes


Curling your lashes instantly opens up the eye area by lifting the lashes upward instead of letting them point straight out or downward. This creates the appearance of bigger, brighter eyes and adds structure and polish to your look, which makes the entire eye area look more awake.

Author:

Lisa Fogarty is a lifestyle writer and reporter based in New York who covers health, wellness, relationships, sex, beauty, and parenting.

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