Good American has launched a sizing tool on their website that allows customers to see exactly how a pair of jeans will fit their exact size, from 00 to 24.
The company, which is back by Khloe Kardashian and has been a proponent of inclusive jean sizing since it launched in 2016, invested 275% more than it normally would spend on e-commerce shoot to cast and photograph models in a complete size range.
And while they’ve previously shown jean styles in three different model sizes (0, 8, and 16) which was revolutionary enough, this is the first time all fifteen sizes are available for preview on fit models.
The brand launched the Denim Guide features in denim and activewear styles, and plans to expand to more styles and categories if customers find it helpful. (We do!)
Good American Good Straight ($159)
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