Newly-single Kim Kardashian isn’t just dropping the name West from her personal life amid her ongoing divorce from Kanye West – she’s also dropping it professionally too! The 41-year-old mom-of-four has just announced that she is rebranding her KKW Fragrance line (the initials obviously referred to her name at the time of launching the business) and will be returning with a brand new name in the not-so-distant future! We all knew this was coming, so we assume the 44-year-old Yeezy designer did too!
“On May 1st at midnight, @KKWfragrance will be shutting down the website so that we can relaunch fragrance in the future under a brand new name—and under a new web store where you can purchase from all beauty categories under one site,” Kardashian wrote in a statement that was posted to her Instagram Story on Friday, April 1st, as well as to the official KKW Fragrance Instagram.
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"I put my heart and soul into every bottle, and I’m so incredibly proud of every KKW Fragrance product and collaboration that we have launched since Crystal Gardenia in 2017," she added, in reference to the very first fragrance that came out five years ago.
"Thank you from the bottom of my heart for your loyalty and love these last few years. I cannot wait to introduce you to the next chapter of my fragrance journey—I promise I won’t be gone for too long," she concluded. Kim also made sure to tell her fans and fragrance lovers alike that everything on the current KKW Fragrance website will be 40% off until the stock runs out. Run, don’t walk!
