News

Woman Within's 'Every Body Is Beautiful' Campaign Is Size Inclusive AND Age Inclusive

April 30, 2019 by Justine Schwartz
shefinds | News

Plus-size fashion brand Woman Within is making history with a campaign that’s both size and age inclusive.

Every Body Is Beautiful is a photo campaign that features influencers and real women ages 25-75 and sizes 14-34 in the brand’s new spring/summer 2019 collection.

Representation is a major theme for fashion brands today, with increased pressure to create campaign imagery and product lines for all women—or face social media backlash.

Woman Within has been an industry leader on the topic; the 100-year-old brand has been selling clothing in sizes 12W to 44W since before inclusion was “all the rage,” a rep confirms.

The latest campaign shows that the brand’s core belief is still “every body is beautiful” and a sign that more and more companies will be willing to expand their definition of “inclusivity” beyond size.

Influencers in the space, such as Glitters And Lazers, Allison Kimmey, Suits Heels Curves and other participated in the campaign. Stunning!

Shop the featured styles below.

Woman Within Short Crinkle Dress ($26.99, down from $54.99)

Woman Within Crinkle Shirtdress ($44.99, down from $64.99)

Woman Within Striped Linen Sleeveless Shirtdress ($49.99, down from $69.99)

Author:

Editorial Director

Justine Schwartz is a veteran women's lifestyle editor; she's written extensively about style & beauty tips, health advice and wedding planning for more than a decade. Her work has appeared in New York Magazine, Huffington Post and New York Weddings. Justine has been with SheFinds since 2010; you can reach her via email at [email protected]

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