The standard American retailer of reasonably priced basics, Gap, is adding an online shoe shop to its family of stores. Meet Piperlime.com. When it officially launches next week on November 1st, Piperlime will have 150 shoe brands, ranging from $24 flip-flops to surf apparel line Roxy to $900 boots from orthopedist/designer Taryn Rose.
There will be guest editors offering advice on the hottest shoe trends. Rachel Zoe is up first, waxing on the wonders of boots.
Like rival , Piperlime will offer free shipping and free returns on every order. But where Zappos gives shoppers 365 days to make up their mind about purchases, Piperlime sets a 60-day limit for returns.
Deal Alert: Go to Piperlime.com before the official launch, sign up for the email list and get an exclusive offer once the site is up and running. PLUS get 10% off your first purchase when you use your Gap, Banana Republic or Old Navy credit card and enter code TREAT.