EmRata is the face of Viktor & Rolf Frangrances—and they really couldn’t have picked a better model. Though the star has been the face of Flowerbomb, the brand’s top perfume scent, since January, they just launched new promotional photos for their holiday campaign and EmRata elevates them in a way that only she—and her famous curves—can. Keep reading for more information.
EmRata for Viktor & Rolfe Fragrances
V&R Fragrances is a luxury perfume brand best known for their scent, Flowerbomb. Their website describes the perfume as a mixture of “jasmine and rosebuds accented by a comforting vanilla and peony base.” In the photos, EmRata clutches the perfume wearing a stunning strapless baby pink ballgown. With a sweetheart neckline and ruched, curve-hugging fabric covering her torso, the dress really showcases the mother-of-one’s famous body.
The ruching ends with a black bow just below her hips and then flows into a fluffy, tutu-like skirt that extends all the way to the floor. The pink of the dress matches the pink bottle the luxury perfume is kept in, and the black bow of the dress is reminiscent of the black ribbon used to tie up the box the perfume comes in. Almost like EmRata is a present herself…
“We’ve admired Emily Ratajkowski for a long time and we’re happy to welcome her to the Viktor & Rolf family,” the website says. “Femininity is evolving in fantastic new ways and like many women, Emily Ratajkowski represents a multifaceted look at womanhood.”
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“Whether it be modeling, motherhood, or podcast host, Ms. Ratajkowski does it with class and passion.” They’ve got that right!
Fan reactions
As always, fans are eating up the holiday campaign. They took to the comment section on multiple photos that Viktor & Rolf Fragrances posted to share their thoughts. “Stunning picture and lush fragrance,” one fan wrote with a fire emoji.
“Wow! So beautiful,” another fan posted. “The best ever.”
Amid hundreds of red hearts, fire emojis, heart eyes, and star eyes, fans also commented, “Pretty things come in pink packages…” We wonder which pretty thing they’re talking about!
“How stunning,” another fan added. “My favorite scent and my favorite model wearing it!”
“Beautiful,” wrote a final fan. “I will def be ordering!”
