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Social Media Reacts To 'Cringe' Video Of Karoline Leavitt Getting Her 'Bleached' Hair & Makeup Done While Saying She's 'Silly & Funny': 'Marie Antoinette Vibes'

August 15, 2026 by Abigail Connolly
shefinds | Celebrity
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White House Press Secretary Karoline Leavitt is facing backlash online after a behind-the-scenes video of her getting her hair and makeup done resurfaced on social media.

A clip was shared by the secretary’s hair and makeup artist last month, in which she can be seen opening up about her personal life and answering a question about what her personality is like away from the White House. As she sat there, telling social media users about how “funny” she is with her ultra-blonde locks in oversized curlers, the clip ended up going viral after it went up, with numerous internet users roasting it, calling it “cringe” and more on various platforms. Read more about the viral post and how the internet reacted below.

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Glam Session Video Of Karoline Leavitt Goes Viral On Social Media

A few weeks ago, on July 23rd, the mom-of-two's hair and makeup artist, Brittany Danielle, showed the White House employee during a glam session. She appeared on camera with her hair, which was a bleach-blonde color, in rollers while having her makeup done, as she was asked by Brittany what people might not know about her outside of her family and close friends.

 

Karoline can be seen laughing and eventually stating that she didn't know, before coming to the conclusion that she didn't think people realized that she was a silly person. She then described herself as funny and explained that her personality at the White House podium is different from how she acts in her personal life.

 

"I don't think people realize that I am silly. I'm funny, I think," she said. This was a rare moment in the young secretary's career, as she tends to keep things fairly professional and conservative on her profile, so seeing her in getting-ready mode, with her hair not finished, was a little more laid-back.

Internet Users Slam Karoline's 'Confession' Video

The clip quickly became a target for critics online, with many users questioning the 28-year-old's demeanor and the seemingly sudden decision to share such a personal, behind-the-scenes moment. Some viewers described the video as "performative," while others simply called it "cringe" and said her attempt to show a more playful side did not land with them.

 

On social media platforms, it went viral pretty fast, with both creators and commenters sharing their takes on the Instagram video.

 

"This is what the children call a 'pick me,'" commented a user.

 

"She and Erika Kirk are morphing into each other," wrote a user, as another echoed the same sentiment with "She and Erika took acting classes at the same facility or something?"

 

"This is so cringe," a user wrote.

 

Other users had a lot to say about the appearance of her hair in the video, as it was extra light and high in volume due to it being in the middle of styling - this gave many the opportunity to poke fun at it.

 

"Whoever bleached her roots last did a cool tone despite her existing blonde being a warm tone, and it's these kinds of little micro-justices that sustain me," commented a user.

 

"The hair [is] Marie Antoinette's vibe," joked another.

 

"What is wrong with her hair?" a user asked.

Author:

Editorial Assistant

Abigail is a journalist based in Brooklyn, New York. As an Editorial Assistant for SheFinds, she covers topics ranging from celebrity news and fashion to wellness. She has written for other publications, including Chip Chick, Bandsintown, BroadwayWorld, and more. When she isn't writing, Abigail loves spending time in the city with her friends, being a 'dog mom' to her Chihuahua, and singing along to some of her favorite music.